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Thinking about a Redesign?

I ran across a wonderful article by Patrick Neeman today via Twitter. His discourse on The Redesign: Questions to Ask Before You Start is timely and informative, and something any person in the trenches of a culture transition battle will relate to.

The Battle

Resistance to change is real. From a business perspective, it can make or break the bottom line success of projects as well as careers. I’ve been involved in many a project that languished due to lack of planning, lack of collaboration, inadequate or poor direction, or well-intentioned misdirection.

…nothing gets launched, and the legacy product design keeps plodding along. Patrick Neeman

The people involved in languishing and expensive project failures don’t wake up determined to undermine success. It’s quieter and more insidious than that. They wake up determined to do well and be successful, but unwilling to accept changes that require adjustment and temporary discomfort, or worse yet, subject them to a feeling of being suddenly exposed to a crowd of curious onlookers.

Maybe they even misunderstand the goals of the change and suspect new ways of doing things won’t be of benefit or will undermine the safety net of what they know well and are accustomed to.

The Journey

If your company is about to begin on a redesign journey, be it software, website, or corporate branding and marketing, there are many factors to consider. Who will need to be involved? How will they respond to the changes? Are they willing to collaborate honestly and openly? How is the change intended to benefit the company or customer? What is the goal? How will you achieve it?

You may have to sit down with a lot of people to understand how your desire to do a redesign will impact their ability to do their job. Patrick Neeman

It’s essential to have a plan. It’s just as essential to have open communication and partnerships between disciplines. That’s how you stop small issues from becoming big ones, and medium issues from derailing you completely. A project derailment is a terrible thing to witness.

To be successful, you need to plan out your vision with the company and it’s customers in mind. You have to let go of the temptation to make things for the sake of saying you did them, and most importantly, you need teams with strong skills that aren’t afraid to collaborate for the greater good.

/end transmission